CRN International Promotional Summary and Scrapbook ...

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This is a private web page that features pictures and audio from our campaign as they become available.

Newly Added May 18, 2005:

 - Typical Mazda/Sportsbook.com national sponsor ID.

 - Sportsbook.com Grand Prix of Atlanta Pirelli Trackside Desk Report.

Newly Added May 16, 2005:

 - CRN Media Affidavit.  At right.

Newly Added April 29, 2005:

 - Second representative audio from on-air contesting on WLCL-FM.

 - Representative audio from on-air contesting on WQXI-AM.

                                                    -- Gregg

PICTURES:

Rick Case Mazda's John Hopper (left) and General Manager, Tex Borden (right) with WQXI Air Personality, Chuck Oliver during live broadcast.

Getting ready for the celebratory cookout.

Sportsbook.com Grand Prix of Atlanta posters at the dealership.

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SPORTSBOOK.COM GRAND PRIX OF ATLANTA Promotional Partner RADIO Stations:

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CONTACT INFO:

Lauryn:  (203) 288-2002 ...  LaurynA@crnradio.com

CRN International:

One Circular Ave, Hamden, CT  06514

Gregg:  (206) 236-5145 ... Gregg@crnwest.com

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CRN Background ...

We got involved in motorsports promotion -- with IMSA for that matter -- when we were brought in by Exxon to promote the World Sports Car series.

Local-Market Consumer Promotion:  Our background in packaged goods marketing filled a niche in the motorsports business, an industry that had too few sponsors that made the connection between a sponsorship and tangible retail sales.   

Focus on Racing Radio:  Our national show is aired on more radio stations than any program of its kind in the US.  Our partnership with Westwood One and CBS Radio Sports gives us the unique ability to provide our sponsors with powerful national promotion -- along with, or separate from -- CRN International local promotion.

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Some Past Audio from 2004 ...

As you know, Pirelli sponsored all ALMS coverage in 2004, making ALMS one of only three series with full-season coverage. 

The audio cut is over 30 minutes long and is about 5MB.  If you've listened to the CD I brought to the Sebring Sponsor Summit, you've heard all but the last, year-ender, cut on this MP3.

CLICK HERE TO HEAR 2004 ALMS COVERAGE 

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Local-Marketing Energies as Michelin Celebrates Sebring ...

During the inaugural season of ALMS, Michelin leveraged their Sebring track sponsorship into a multi-market event promo that dramatized the event's Le Mans connection with a sweepstakes that culminated in trips to Le Mans.  These cuts use a pretty old version of Real Audio, but should play.

• Pre-Event Commercial

• Post-Event Commercial

• TKI Sebring Minute -- Program Promo (98ROCK, Tampa)

• TKI Station Event Promotion (98ROCK)

• TKI Contest Promo (98ROCK)

• TKI Contest Solicit (98ROCK)    Solicit II

• TKI Contest Promo (WRMF, West Palm Beach)

• TKI Station Event Promo (WRMF)

• TKI Sebring Minute -- Program Promo (WRBQ)

• TKI Contest Promo (WRBQ)

• General TKI Promotion (WIRK)

• TKI Contest Promo (WIRK)

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Focus on Racing Radio Live ...

Live broadcast from Daytona 500 at a Mobil 1 corporate hospitality event.   SEGMENT 1 : 2 : 3 : 4 : 5

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Focus on Racing Radio from Atlanta ...

Bringing the show live to a race makes for a great event.  Here is a show we did featuring Don Garlits in the Focus on Racing Radio Spotlight as we broadcast live from the pressroom at the NHRA event in Atlanta.  

SEGMENT 1 : 2 : 3 : 4 : 5    0=

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Our Scrapbook ...

We always create private on-line web pages like this to document promotions.  Here are some links to some past projects that might be of interest.

    Webpage:  MOBIL 1 RACEPASS CONSUMER PROMOTION

    Webpage:  FIRST TENNESSEE BANK

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Why Radio ...

 • Radio reaches 94% of all consumers every week

 • It's the # 1 medium close to point-of-purchase

 • Radio is highly targeted

 • Radio is promotions-friendly

 • Radio is extremely flexible

 • Radio is cost effective

 • Radio is efficient

 • Radio responds to rapidly changing consumer needs

 • Radio delivers business results quickly

 • Radio is customizable by market and format

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LOCAL AUDIO:

WQXI Contesting ...

(ALMS, event, Sportsbook.com, Mazda, B-K Motorsports, tickets)

 - AIRCHECK

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LOCAL MEDIA:

Nearly Three Quarters of a Million Audience Impressions in Greater Atlanta During a 10 Day Campaign ...

 - CRN MEDIA AFFIDAVIT 

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LOCAL AUDIO:

Sixty Second Commercial ...

 - WEEK ONE  ("April 15th - 17th")

 - WEEK TWO ("This weekend")

(ALMS, event, Sportsbook.com, Mazda, B-K Motorsports, tickets)

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NATIONAL AUDIO:

Typical Sponsor ID on National Focus on Racing Radio Broadcast ...

- APRIL 15/16, 2005 

- APRIL 22/23, 2005

(ALMS, event, Mazda, Sportsbook.com)

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NATIONAL AUDIO:

Guy Cosmo on Focus on Racing Radio National Broadcast ...

 - APRIL 8/9, 2005 ALMS FEATURE AUDIO

(ALMS, event, Sportsbook.com)

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NATIONAL AUDIO:

Sportsbook.com Grand Prix of Atlanta Trackside Desk ...

 - APRIL 15/16, 2005 LEAD-UP

 - APRIL 15/16, 2005 ALMS FEATURE

(ALMS, event, Sportsbook.com)

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NATIONAL AUDIO:

Bill Auberlin on Focus on Racing Radio National Broadcast's Post-Event Coverage ...

 - APRIL 22/23 ALMS FEATURE AUDIO

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LOCAL AUDIO:

Typical WLCL-FM On-Air Contest Feature ...

 - AIRCHECK ONE

 - AIRCHECK TWO

 - PROMO

(ALMS - Event, Sportsbook.com, B-K Motorsports)

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LOCAL AUDIO:  

Live Broadcast from Rick Case Mazda ...

  - LIVE BROADCAST ONE

  - LIVE BROADCAST TWO

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LOCAL AUDIO:

MP3's of Focus on Racing Radio Special Editions run in Atlanta for Sportsbook.com Grand Prix of Atlanta ...

 - GUY COSMO HAS A  NICKNAME OF THE MAZDA, “THE SOUL OF A SPORTSCAR.”

 - GUY COSMO ON STARTING RACING ON GO CARTS WITH HIS FATHER.

 - GUY COSMO ON BEING THE CHAMPION OF THE STAR MAZDA SERIES IN 2002.

 - MARCO WERNER ON THE SEASON SO FAR.

 - MARCO WERNER LIKES RACING IN THE US ON ALMS COURSES LIKE ROAD ATLANTA.

 - PATRICK LONG ON BEING THE ONLY AMERICAN DRIVER ON A FACTORY TEAM.

 - PATRICK LONG DESCRIBES ROAD ATLANTA WITH TWO WORDS: “FLAT OUT."

 - JEFF BUCKNAM ON HIS OTHER SPORTS PASSION: SURFING.

 - JEFF BUCKNAM LIKES TO FINISH FIRST NO MATTER WO HE'S WITH – EVEN HIS WIFE.

 - JEFF BUCKNAM ON HIS A BIG CHANGE IN THE OFF SEASON.

 - PATRICK LONG ON HAVING TO WATCH THE REAR VIEW MIRROR AS THE FASTER P-1 CARS ARE ALWAYS ABOUT TO PASS.

 - GUY COSMO TELLS WHERE HE'D BE IF HE WEREN'T DRIVING

(ALMS - Event, Sportsbook.com, Mazda, B-K Motorsports)

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WEB:

WLCL-FM Contest Cross-Promotion on Website ...

(ALMS)

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LINKS:

Hear Focus on Racing Radio's ALMS Sebring Coverage from 2005 ...

LISTEN

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Some Related Exhibits About CRN International Local-Market Promos ...

CRN handles all aspects of the Mobil 1 Consumer VIP offer -- giving consumers special hospitality as a reward for using the product:

CRN INTERNATIONAL FOR MOBIL 1 AT SEBRING 2004

CRN INTERNATIONAL FOR MOBIL 1 AT SEBRING 2003

POWERPOINT VERSION OF MOBIL 1 SLIDE SHOW FROM SEBRING SPONSOR SUMMIT (17MB)

CRN has handled promotion for sanctioning bodies interested in increasing their reach and awareness.  In this campaign, CART was promoting the name equity of their drivers:

CRN INTERNATIONAL FOR CART

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COLOR PDF FOR MID-OHIO HANDOUTS

BLACK AND WHITE PDF FOR MID-OHIO HANDOUTS

PDF: ALMS DVDs AS CONSUMER PREMIUMS