A Sampling of Photos
from Focus on Racing Radio Local-Market
Promotions and Special Motorsports Events ...
Sweepstakes Winners Go Racing with Mario Andretti ...
A
promotion that ran in a number of key metros dramatized
the fact that the biggest names in racing were then
involved in IndyCar racing.
The local
sweepstakes culminated in a trip to the California 500
for pace laps with the biggest name of all — Mario
Andretti.
Exxon Superflo Brings Hollywood to Sebring ...
In the days following the
release of the movie “Days of Thunder,” we secured the
actual car used in the movie and used it as a
centerpiece for an exciting local market promotion.
Grassroots NASCAR Promotions for Mobil 1
Retailers ...
Nothing
brings a race program to life better than local market
promotions that involve the general public. Experiences
like this for Mobil 1’s newest fan (and her family) will
be remembered for a lifetime.
Exxon Retailers Celebrate Lime Rock Grand Prix Sponsorship
...
The
excitement generated by well-executed local promotions
dramatize a brand’s sponsorship better than any other
means.
Here,
Exxon customers line up to participate in a strong
local-marketing campaign celebrating Exxon’s sponsorship
of IMSA and the Lime Rock Grand Prix.
A Sunday Drive for Sweepstakes Winners
—
In Indianapolis !!!
Sweepstakes winners as they prepare to actually
drive the cars themselves on the Indy Formula 1 road
course.
Sweepstakes
Winners Get Up Close and Personal with the Track ...
Sweepstakes winners get up close and personal with a
super speedway during a VIP tour in Detroit.
Bigger Than Life Experiences Make Great Prizes ...
CRN
sweepstakes winners, honored as VIP guests, rub elbows
with the superstars of racing at the IRL awards banquet.
Bring Traffic at Retail with Special
Events ...
Radio
stations bring excitement to promotions.
Crowds
gather at this EZ Lube in Los Angeles as “97.1 The FM
Talk Station” celebrates Mobil 1’s RACEPASS promotion!
Grass Roots Consumer Promotions Bring LCI To Consumers
...
Radio promotions brought LCI Communications and their
sponsorship of Tony Kanaan in CART series to life with a
grassroots promotion that toured Florida.
Focus on Racing Radio Goes Live at The Indianapolis 500
...
A live
broadcast of Focus on Racing Radio enhances a sponsor’s
hospitality event .
Live
broadcasts can put the national spotlight on a sponsor
while creating an exiting event locally.
First Tennessee Bank Brings Their Racing
Sponsorship Home ...
First
Tennessee Bank dramatized its sponsorship of Bristol
International Speedway and the #77 Jasper Ford with a
promotion that culminated in the award of the Ultimate
Race Fan’s Family Room — including a big screen TV to
watch the race, a surround-sound system and a catered
party for a group of friends on race night.
Rewarding Mobil 1 Customers at Sebring
...
For the
third straight year, Mobil 1 invited consumers to a
special VIP section at the track on race weekend.
Retailers reported tremendous sales increases during the
period of time when the CRN promotion ran on Tampa,
Orlando and West Palm Beach radio stations.
Promotions for
American Le Mans Series in Atlanta ...
